MQ is one of Sweden’s leading brand franchises. Through a mix of proprietary and external brands, MQ offers clothing with high-fashion content for men and women in attractive stores. The retail chain currently comprises around 120 stores, and the company's ambition is to launch MQ as the leading fashion franchise in the Nordic region.
We wanted our mailings to inspire and guide our customers. In this particular mailing, sent out in spring, we wanted to highlight 10 dresses that were special favourites of ours, and to show the breadth of our range, suitable for all festive spring occasions.
We had usually had a relatively constant opening frequency and click frequency, but during this campaign, sales of dresses increased appreciably. Just like all our other mailings, this was also adapted to be inspiring on both computer and phone.